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In the day and age where RnB has officially replaced Rock as the most plural global music genre, it wouldn't have been long until fashion picked up on the memo. In the past few years there has been a lingering nostalgia for the 90's gangster attitude whilst designers and trends have been heavily influenced by streetwear and Afroamerican culture. While the fashion industry is infamous for its questionable morals and stance on socio-political issues it has reformed the relationship between luxury fashion and rappers.
Famous RnB artists who topped the charts globally by spitting out bars about highly expensive lifestyles and name dropping anyone from Fendi to Gucci and Balenciaga. A few brands have taken it a step further even and featured artists like the collaboration between Travis Scott and Helmut Lang.
The kings and queens of music now reign in the world of fashion as well.