Bloom

Troye Sivan freshly revealed another single which be a part of his much anticipated album. His latest single titled "Bloom" is very homogenous in sound to the electronic, buzzy upbeat techno singles with a spotlight on the chorus which can be traced back to countless songs, however the lyric video which accompanies the single couldn't differ any more than what we are used to seeing with lyric videos.

Straying in the complete opposite direction of the anticipated lyric video with half-interesting animation features and words sliding in front of you the young artist collaborated with Jason Ebeyer, 3D artist and visual designer who completely reimagined the outlook of an otherwise simple song. Ebeyer applied his signature approach when animating the singer\songwriter who stars in a hyper-real neon coloured setting which is what almost looks to be an abandoned greenhouse tucked away in the crevices of a tropical alien planet in the folds of the cosmos. The artists glossy finish and extreme proportions brings a surrealist, whimsical and sometimes eerie feature to create vivid scenes which are sometimes an explosion of colour and other times dark hallucinogenic dreams. The artists looks for inspiration in internet subculture, fashion, erotica and technology.